My base concept..
-ALWAYS whole grain
-NO refined sugar
-smallest amount of sugar without making it tasteless.
-use of alternative to the necessary sugar(dated/sukrin)
-lots of fat to make you full(less hunger for fun)
-healthier alternatives for the picky ones(like myself)
Notice I make no money on this side! If I name a product, it is only because I really like that product^_^